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The selection guideSource-backed research ↗
Analytics / AI visibility & analytics

Qwairy

AI visibility monitoring, citation analysis, and GEO workflows for brands and agencies

Visibility analytics
Why it stands out

Public pricing includes concrete prompt, credit, and workspace allowances.

Source review: · Public-source research, not a hands-on test

Pricing discrepancy: the archived €790/year and €79/month figures do not reconcile. Do not treat the displayed monthly equivalent as verified.

↗ Best for

Agencies managing several client brands and recurring GEO reports

! Know before you buy

The public comparison shows feature availability but not every plan-to-feature mapping in an easily machine-readable way; sampling, model, retention, and overage rules need confirmation.

01 / Editorial assessment

Is Qwairy for you?

The AICiteKit take

Qwairy is a credible shortlist candidate when the job is to connect what answer engines say with what a marketing team should investigate next. The public pricing page exposes prompt and credit allowances, and the product homepage describes a workflow that reaches beyond mentions into citation sources, content opportunities, site diagnostics, AI crawler activity, and referral analytics. The strongest evidence supports the existence of the product, its published commercial terms, and a broad feature direction. It does not independently establish that Qwairy tracks every named provider identically, that its scores are representative of the market, or that its recommendations improve citations, traffic, or revenue. Its comparison page is useful for feature discovery but is a vendor-authored source and should not be treated as neutral competitor research.

A good fit if you are…

  • Agencies managing several client brands and recurring GEO reports
  • B2B and ecommerce teams tracking recommendations, citations, perception, and competitors
  • SEO and content teams that want a visibility finding to become a content or backlink task
  • Organizations that need AI crawler and referral signals alongside answer monitoring
  • Buyers willing to maintain a fixed prompt panel and validate the underlying answers

Consider another option if…

  • Small teams that need only a handful of prompts at the lowest possible cost
  • Buyers who require raw-answer retention, API schemas, and model versions before a demo
  • Teams expecting a GEO score to substitute for analytics, experiments, or conversion tracking
  • Organizations that cannot review AI-generated content or backlink recommendations
  • Buyers who need a completely vendor-neutral comparison: the public comparison page is Qwairy-authored

02 / Scope, not promises

Features & coverage

Prompts tracked

100 Starter, 300 Growth, 800 Business, Unlimited Enterprise

Archived research · Research dated 2026-09-22; confirm current termsResearch excerpt · Quick facts
Monitoring credits

1,300 Starter, 3,900 Growth, 10,400 Business, Custom Enterprise

Archived research · Research dated 2026-09-22; confirm current termsResearch excerpt · Quick facts
Workspaces

1 Starter, 5 Growth, 20 Business, Unlimited Enterprise

Archived research · Research dated 2026-09-22; confirm current termsResearch excerpt · Quick facts
Main use case

AI visibility monitoring, citation analysis, optimization, and reporting

Archived research · Research dated 2026-09-22; confirm current termsResearch excerpt · Quick facts
Starting price

€790 annually for Starter, equivalent to €79/month before tax

Archived research · Research dated 2026-09-22; confirm current termsResearch excerpt · Quick facts
Other public plans

Growth €1,990/year; Business €4,490/year; Enterprise from €990/month

Archived research · Research dated 2026-09-22; confirm current termsResearch excerpt · Quick facts

Cockpit and GEO Matrix

Qwairy describes a central cockpit with global visibility scores, provider performance, competitor benchmarking, alerts, and a GEO Matrix. These views can help a team prioritize investigation, but a score should be treated as a directional index. Ask for the denominator, weighting, treatment of empty answers, and rules for duplicate or volatile responses.

Archived research context ↗

Multi-provider monitoring

The homepage names ten AI surfaces, while the pricing page says all plans include access to major AI engines. This is a meaningful breadth claim, but the public pages do not fully specify the underlying model or interface used for each surface. During evaluation, export a sample from each important provider and confirm the available geography, language, schedule, and retention.

Archived research context ↗

Response, citation, and competitor analysis

Qwairy says it records brand mentions, cited sources, competitor movements, and perception. The useful unit is not a single score but an auditable record containing the prompt, answer, provider, timestamp, cited URL, and classification rule. Buyers should test whether the interface opens the complete answer or only an extracted summary.

Archived research context ↗

Content and backlink opportunities

The Act area is positioned around citation-ready briefs, content gaps, and backlink opportunities. These recommendations can turn an observation into a work queue, but they remain editorial hypotheses. Verify the source selection, factual claims, intended audience, and whether a suggested backlink is appropriate and obtainable.

Archived research context ↗

Content Studio

Qwairy advertises a content studio and optimization workflow. Generated material should be reviewed for accuracy, originality, accessibility, brand claims, and source quality. An AI-written article or “citation-ready” brief is not evidence that an answer engine will cite it.

Archived research context ↗

A focused evaluation workflow
  1. Define brand, product, category, comparison, competitor, and factual-accuracy prompts.
  2. Freeze the prompt-set version, provider, model where available, country, language, date, and refresh cadence.
  3. Record the full answer, brand position, sentiment or perception label, competitor mentions, and every cited URL.
  4. Separate answer visibility from AI crawler requests, referrer visits, organic rankings, and conversions.
  5. Use source gaps, page diagnostics, content opportunities, and backlink opportunities as hypotheses for action.
  6. Review and fact-check any generated brief or content before publication.
  7. Re-run the same panel after a defined observation period and report the denominator and volatility.

03 / Commercial boundaries

Pricing & limits

Terms below reflect the 2026-09-22 source review, not a new live quote. Confirm currency, billing term, tax and required scope with the provider.

Pricing at a glance

Archived pricing lists Starter at €790/year alongside €79/month; those figures are not mathematically equivalent. Growth is listed at €1,990/year, Business at €4,490/year and Enterprise from €990/month. Confirm the actual billing total and renewal terms before purchase.

Needs confirmation · Research dated 2026-09-22; confirm current termsResearch excerpt · Overview
Starter

Published price: €790/year (€79/month equivalent) · Selected limits: 100 prompts, 1,300 monitoring credits, 1 workspace

Archived research · Research dated 2026-09-22; confirm current termsResearch excerpt · Pricing and plan limits
Growth

Published price: €1,990/year · Selected limits: 300 prompts, 3,900 monitoring credits, 5 workspaces

Archived research · Research dated 2026-09-22; confirm current termsResearch excerpt · Pricing and plan limits
Business

Published price: €4,490/year · Selected limits: 800 prompts, 10,400 monitoring credits, 20 workspaces

Archived research · Research dated 2026-09-22; confirm current termsResearch excerpt · Pricing and plan limits
Enterprise

Published price: From €990/month · Selected limits: Unlimited prompts and workspaces, custom credits, white-label dashboard, advanced integrations, dedicated support

Archived research · Research dated 2026-09-22; confirm current termsResearch excerpt · Pricing and plan limits
Free access & trial

The current pricing page advertises a 14-day free trial with no credit card required, alongside 120 free credits and a free audit; confirm what the audit and credits include.

Archived research · Research dated 2026-09-22; confirm current termsResearch excerpt · Overview

Additional costs & usage boundaries

Monitoring credits

1,300 Starter, 3,900 Growth, 10,400 Business, Custom Enterprise

Archived research · Research dated 2026-09-22; confirm current termsResearch excerpt · Quick facts

Pricing context & qualifications

The official pricing page checked September 22, 2026 shows annual billing for the first three plans and a monthly starting price for Enterprise. It also advertises a 14-day free trial with no credit card required. Prices exclude applicable taxes. The page still publishes annual totals rather than a simple monthly contract price; the monthly equivalents below are arithmetic interpretations, not a claim that monthly billing is available.

PlanPublished priceSelected limits
Starter€790/year (€79/month equivalent)100 prompts, 1,300 monitoring credits, 1 workspace
Growth€1,990/year300 prompts, 3,900 monitoring credits, 5 workspaces
Business€4,490/year800 prompts, 10,400 monitoring credits, 20 workspaces
EnterpriseFrom €990/monthUnlimited prompts and workspaces, custom credits, white-label dashboard, advanced integrations, dedicated support

The pricing table also lists daily/weekly/monthly monitoring, 10+ AI engines, 240+ countries, 45+ content languages, PDF/CSV export, shareable reports, competitor benchmarking, sentiment, content opportunities, site diagnostics, API, MCP, and other capabilities. Because the extracted comparison does not expose a clear checkmark for every feature and plan, confirm the exact entitlement in the order form.

For budgeting, estimate:

required credits = prompts × providers × refreshes × any provider-specific multiplier

Then ask whether credits are consumed by failed requests, reruns, manual refreshes, and competitor prompts. Confirm cancellation, annual renewal, taxes, overages, data retention, and the scope of the 120 free credits before relying on the free audit.

04 / The tradeoffs

Strengths & weaknesses

Reasons to shortlist

  • Public pricing includes concrete prompt, credit, and workspace allowances.
  • Broad provider list can reduce single-engine blind spots.
  • Connects answer monitoring to content, backlink, page, crawler, and referral workflows.
  • Offers practical agency/reporting integrations, including exports and shareable reports.
  • The credit model gives buyers a starting point for a reproducible measurement budget.

Reasons to pause

  • Exact model, endpoint, regional, language, and retention coverage remain plan-level questions.
  • Credits are not a statistically representative measure of all AI-search demand.
  • The vendor-authored comparison page is not independent competitor evidence.
  • AI crawler activity and AI referral traffic do not prove citations or influence on conversions.
  • Generated content and backlink suggestions need human review.

The public comparison shows feature availability but not every plan-to-feature mapping in an easily machine-readable way; sampling, model, retention, and overage rules need confirmation.

05 / Choose by the job

Alternatives to consider

Editorial fit comparisons—not performance rankings or claims that one option always wins.

Another direction / 01

Peec AI ↗

Peec AI · Focused AI visibility analytics · Narrower operational scope; compare provider and raw-evidence coverage

Another direction / 02

Otterly.AI ↗

Otterly.AI · Self-serve prompt and citation monitoring · More lightweight monitoring orientation

Another direction / 03

PromptWatch ↗

PromptWatch · Prompt, crawler, and referral-oriented analysis · Different packaging and coverage assumptions

Another direction / 04

Profound ↗

Profound · Enterprise answer-engine intelligence · More enterprise and quote-led procurement orientation

Another direction / 05

Search Atlas ↗

Search Atlas · SEO automation plus an LLM visibility layer · Broader SEO execution bundle and separate credit model

06 / What we can substantiate

Reviews & evidence

Independent feedback is limited to the archived sources below. No hands-on test or outcome benchmark was performed as part of this layout migration.

AICiteKit assessment: public-source research, not a hands-on product test. Official materials establish stated scope; reviews are dated and may concern the broader platform. Neither establishes guaranteed citations, traffic or revenue.

Sources & original verification dates

SourceEvidence typeChecked
Qwairy official platform ↗Cited in archived researchSee research context
official pricing page ↗Cited in archived researchSee research context
G2 Qwairy reviews ↗Cited in archived researchSee research context
Stack Insight Qwairy review ↗Cited in archived researchSee research context
Citeme Qwairy review ↗Cited in archived researchSee research context
Qwairy comparison ↗Cited in archived researchSee research context

Original review evidence & date context

Preserved from the published research. Dates, review counts and product-scope qualifications below have not been refreshed by this layout migration.

Evidence snapshot

SourcePublic signalWhat it supportsConfidence
Official pricingChecked September 22, 2026: €790/€1,990/€4,490 annual plans, €990/month Enterprise starting point, 14-day no-card trial, prompt and credit limits, and workspacesCurrent commercial terms and displayed limitsHigh for displayed terms
Official product pageSix-module workflow, ten named providers, 120 free credits, integrations, crawler and referral positioningProduct existence and vendor-described scopeHigh for positioning; not efficacy proof
G2 Qwairy reviews4.7/5 from 44 reviews when checked September 22, 2026; current listing shows 86% five-star and 13% four-star, while review text praises coverage, integrations, usability, and support and flags project limits, setup, and fast credit useDirectional broader-product UX and satisfaction signalMedium; vendor-hosted and limited sample
Stack Insight reviewIndependent commercial review describes multi-platform monitoring, dashboard, sentiment, competitor, and opportunity workflows; also repeats vendor case-study claimsWorkflow context and product-boundary observationsMedium-low; affiliate/commercial review and vendor-claim dependence
Citeme Qwairy reviewDirect competitor review checked September 22, 2026; reports the API/interface distinction by engine, dual prompt-credit meter, EU-hosting claims, and a 3.9/5 editorial score; author states it did not test the productUseful independent claim audit and buying questions, not neutral product validationLow-medium; direct commercial conflict and no hands-on test
Qwairy comparisonVendor-authored comparison claims 10+ providers and 38+ models, MCP, backlink marketplace, and content studioFeature-discovery lead, not neutral validationLow-medium

Recurring positive themes

The current G2 sample supplies a directional positive signal for the broader product: 4.7/5 from 44 reviews, with 86% five-star and 13% four-star ratings when checked September 22, 2026. Review text praises coverage across several engines, actionable source and content insights, integrations including analytics and MCP, a clear interface, quick setup, and responsive support. Stack Insight likewise emphasizes the breadth of monitoring and the move from measurement to recommended actions.

These themes support perceived usability and workflow breadth, not causal GEO outcomes. G2 also showed that the product is evolving quickly and can feel dense for new users; those are useful counterweights to the positive signal.

Recurring concerns and evidence limitations

  • A small, vendor-hosted review sample cannot establish market-wide satisfaction.
  • Broad coverage claims do not disclose equal sampling depth across providers.
  • Rapid feature changes can require teams to revisit documentation and reporting definitions.
  • Commercial reviews may repeat vendor case studies or marketing claims.
  • The Citeme review is useful for surfacing pricing and engine-coverage questions, but its authors explicitly identify a direct commercial conflict and did not run the product.
  • Independent evidence specific to crawler attribution, citation accuracy, and ROI remains limited.

How much should buyers trust the evidence?

Trust the official pricing page for the displayed price and quotas, and treat the homepage as evidence of product positioning. Treat the G2 rating as a directional UX signal for the broader product, not proof of citation or revenue impact. Treat Stack Insight as useful workflow context with commercial bias. The vendor-authored comparison is useful for discovering claims to test, not for proving superiority.

AICiteKit interpretation

Qwairy appears more operationally complete than a basic mention tracker, but buyers should validate the raw evidence chain and credit economics before treating its scores as a reporting standard.

What to verify during a trial or demo

  1. Export a complete answer record with prompt, provider, model, date, country, language, response, and cited URLs.
  2. Confirm whether each named provider is available on the selected plan and how credits are deducted.
  3. Re-run a fixed prompt panel and document volatility, empty answers, retries, and denominator changes.
  4. Compare Qwairy’s mention, citation, sentiment, and perception labels with a manual sample.
  5. Test whether page citations, crawler events, and AI referrals are kept as separate records.
  6. Review agency permissions, shareable links, white-label behavior, exports, API, MCP scopes, and data ownership.
  7. Ask for retention, deletion, security, subprocessor, and regional data-processing terms.
  8. Check a generated content or backlink recommendation for source quality, feasibility, and rollback or approval controls.

Review evidence sources

  • Qwairy pricing — checked September 22, 2026; annual plan prices, 14-day no-card trial, credits, prompts, workspaces, and public limits.

  • Qwairy platform — checked modules, named providers, integrations, free-credit offer, crawler and referral claims.

  • G2 Qwairy — checked September 22, 2026; 4.7/5 from 44 reviews and available positive/negative themes.

  • Stack Insight Qwairy review — independent commercial workflow review; vendor-claim dependence disclosed.

  • Citeme Qwairy review — direct-competitor review checked September 22, 2026; public-offer analysis, no hands-on test, and conflict disclosed.

  • Qwairy comparison — vendor-authored feature comparison, used only as a lower-confidence source.

  • Qwairy official platform — checked August 28, 2026; modules, providers, integrations, free-credit offer, crawler and referral positioning.

  • Qwairy pricing — checked August 28, 2026; current public prices, prompt limits, credits, workspaces, and cadence.

  • G2 Qwairy reviews — checked August 28, 2026; 4.7/5 from 43 reviews and review themes.

  • Stack Insight Qwairy review — checked August 28, 2026; independent commercial workflow context.

  • Qwairy comparison — checked August 28, 2026; vendor-authored comparison and lower-confidence feature claims.

Evidence confidence: Medium for current public pricing and product positioning; medium for broader-product usability signals; low-to-medium for provider parity, citation accuracy, crawler attribution, and business outcomes.

AICiteKit interpretation: Evaluate Qwairy as a broad GEO operations platform. Keep prompt answers, citations, crawlers, referrals, rankings, and conversions in separate evidence layers, and validate the selected plan with a reproducible pilot.

Last reviewed: September 22, 2026

Research notes & unresolved discrepancies
  • Pricing discrepancy: the archived €790/year and €79/month figures do not reconcile. Do not treat the displayed monthly equivalent as verified.
  • This page reorganizes previously published research. It is not a fresh price check or a hands-on test. Refer to source-specific dates and qualifications in the research context below.

Layout migration: October 4, 2026. The original MDX research is retained in the repository; this reorganization does not refresh its factual verification dates.