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GEO guides & insights

Practical writing on Generative Engine Optimization — how to get cited by ChatGPT, Perplexity, and other AI answer engines.

How to Track Whether AI Engines Are Citing Your Brand

A step-by-step approach to monitoring brand visibility across ChatGPT, Perplexity, and Google AI Overviews, plus what to do once you have the data.

#monitoring#brand-visibility

What Is GEO? Generative Engine Optimization Explained

A practical introduction to Generative Engine Optimization — what it is, how it differs from SEO, and why it matters as AI answer engines become a primary discovery surface.

#geo-basics#ai-search